At the Canadian Gaming Summit in Toronto last week, Atlantic Lottery Corporation (ALC) CEO Dallas McCready participated in a panel with Canadian Gaming Association President & CEO Paul Burns, Alcohol and Gaming Commission of Ontario CEO Karin Schnarr, and Lindsay Slader, Senior VP for Compliance at GeoComply, discussing the creation of a sustainable gaming model and the effects of technological innovation on this topic.
Sustainable Gaming Framework
The announcement of an eight-year agreement on video lottery central system technology between ALC and International Game Technology (IGT) is a continuation of that.
"Technology is disrupting everything in the industry,” McCready told the audience. “From the channels and the distribution side of it, we’ve had a privileged relationship with thousands of retailers across Atlantic Canada for years. And you go to the clerk to get to a LOTTO MAX or Lotto 649 for tonight. We’re losing those opportunities as consumer trends have changed over the last number of years, so we need to bring in technology to stay relevant from the retail component side of things, whether that’s self-checkout, things like that, to protect that core part of our business and the product side there.
Eight-Year Agreement
IGT Canada Solutions ULC, a subsidiary of IGT, entered into an agreement with ALC to provide IGT’s cloud-based IntelligenEVO video lottery central system technology throughout Atlantic Canada, enhancing system performance and player experience. This upgraded system will enhance the incorporation and advancement of healthy play elements, following expert suggestions.
ALC’s existing gaming system technology has been operational since 2014 and has now reached the conclusion of its anticipated lifecycle, resulting in growing challenges to acquire replacement components and deliver maintenance. Atlantic Lottery Corporation is the inaugural lottery operator affiliated with the World Lottery Association to implement the central management system in a distributed market from game to system.
ALC First to Deploy IGT System
"By leveraging IGT’s IntelligenEVO technology, Atlantic Lottery will power its video lottery network with the industry’s best-in-class central system and position itself to maximize future contributions to good causes,” said Michael MacKinnon, Atlantic Lottery VP, Product. “As an organization that prioritizes system security and exceptional player experiences, Atlantic Lottery believes that IGT’s IntelligenEVO solution will help generate high player satisfaction and optimal network performance.”
ALC will tap into the system’s suite of player-focused functionality. The technology’s game-to-system and open API design optimizes data collection and delivery, enabling ALC to customize their program as player needs evolve.
The rollout of the system is expected to begin in spring 2026.